In the News

TWO GARNEAU SPONSORED ATHLETES QUALIFY FOR CANADIAN OLYMPIC SELECTION POOL

Louis Garneau is happy to celebrate the inclusion of two sponsored athletes that qualified for the 2012 Olympic Selection Pool for men's road cycling in Canada.  Among the high profile list, which includes UCI ProTour athletes such as Ryder Hesjedal, Michael Barry, and Svein Tuft, stands out two athletes that are more than Louis Garneau sponsored athletes. They are two cyclists that are considered part of the Louis Garneau family.

The first of those athletes is David Veilleux.  David Veilleux, 4X U23 National Time Trial Champion and 2X U23 Road Race Champion, made his debut in pro cycling with the long-time Garneau sponsored Jittery Joe's Professional Cycling Team in 2007.  In 2011, Veilleux joined the roster of Team Europcar and has continued with the team for 2012.  Veilleux and Team Europcar are currently sponsored by Louis Garneau for helmets and apparel.  Veilleux is also sponsored by Garneau for shoes.  "David Veilleux began as a member of our development team, currently known as Garneau-Quebecor.  It is an honor to have worked with David from the time he was a promising young rider to today when he has qualified for the Olympic Selection Pool.  As a former Olympian myself, I am filled with a great deal of pride having two athletes from my personal development team selected," remarks Louis Garneau Sports President and Founder, Louis Garneau.

The second athlete is Bruno Langlois.  Bruno Langlois also debuted in the pro cycling scene with the Jittery Joe's Professional Cycling Team in 2005 and continued racing pro until 2011.  The 2-time Canadian National Champion medalist, currently rides for the Garneau-Quebecor Cycling Team but continues racing at a level that holds his place in the pro peloton. Langlois represents the only Amateur cyclist amongst the list of eleven men.  "I'm really proud to be qualified for the Canadian Olympic Selection Pool for London 2012. I have been training and racing my bike hard to be considered part of the best riders in the country. To be on this list of high level cyclists is for me a big achievement and a good reward for my hard work. I'm focusing on my next big races and will fight against the best to show them what I have in the legs.  Garneau-Quebecor team has been awesome support for me this year, always there to help me and provide me the best products to perform at the top level. I also have to thank my personal coach Paulo Saldanha, who always believed in me and who made a big difference in my physical preparation in the past few years", notes Bruno Langlois. 

As Official Apparel Sponsor of the Canadian Cycling Association, Louis Garneau will be outfitting the final selected athletes in cycling for London 2012 who will be announced on June 21st.

GARNEAU-QUEBECOR: NO. 1 AMATEUR CYCLING TEAM IN CANADA

Louis Garneau, President of Louis Garneau Sports, and Pierre Karl Péladeau, President and CEO of Quebecor, are pleased to introduce the new 25-member Garneau-Quebecor cycling team, made up of 11 riders from Québec, 12 from Ontario, the Maritimes and British Columbia, and 2 from New Zealand.

The aim of the team is to develop world-class cyclists. It gives promising young riders a chance to grow and improve as part of a team, providing them with the means to develop their talent and achieve their goals. Team alumni include David Veilleux, who now rides the pro circuit as a member of France's Europcar team.

"That's the team's main raison d'être," said Louis Garneau. "We want to give our talented young athletes an opportunity to develop and give them a springboard to help them realize their dream, be it to compete in international amateur meets, to join the pro circuit, or even to represent their country at the Olympics."

During the 2012 season, the Garneau-Quebecor team will participate in a number of international-calibre races, including the Tour de Beauce, and several major events on the US East Coast. In fact, the team leaves tomorrow for New York State to compete in the Tour of the Battenkill. One of its members, Brett Tivers, will be defending his title after winning the race last year.

In competition, the riders use the full Louis Garneau cycling solution (shorts, jersey, helmet, shoes, gloves, bikes and accessories), serving as a test bed for product development.

Quebecor, the team's lead partner, sees its backing as a natural extension of its longstanding involvement in developing young talent in all fields: culture, business, sport. "Our support for elite athletes is in keeping with our commitment to promoting success and excellence," said Pierre Karl Péladeau. "Helping champions emerge, improve and become tomorrow's star pro athletes is a way for us to invest in the Québec of the future."

The Garneau-Quebecor cycling team's partners - Norton Rose, Cascades, Shimano, Vittoria, Sports Experts, Fedex, Delmar, Aquafina, Deloitte and Couture Rochette - are making a vital contribution to the development of young cyclists in Québec and the rest of Canada.

About Quebecor Inc.

Quebecor Inc. (TSX: QBR.A, QBR.B) is a holding company with a 54.7% interest in Quebecor Media Inc., one of Canada's largest media groups, with more than 16,000 employees. Quebecor Media Inc., through its subsidiary Videotron Ltd., is an integrated communications company engaged in cable television, interactive multimedia development, Internet access services, cable telephone services and mobile telephone services. Through Sun Media Corporation, Quebecor Media Inc. is the largest publisher of newspapers in Canada. It also operates Canoe.ca and its network of English and French language Internet properties in Canada. In the broadcasting sector, Quebecor Media Inc. operates, through TVA Group Inc., the number one French language general interest television network in Québec, a number of specialty channels and the SUN News English language channel. Another subsidiary of Quebecor Media Inc., Nurun Inc., is a major interactive technologies and communications agency with offices in Canada, the United States, Europe and Asia. Quebecor Media Inc. is also active in magazine publishing (TVA Publishing Inc.), video game development (BlooBuzz Studios, L.P.), book publishing and distribution (Sogides Group Inc. and CEC Publishing Inc.), the production, distribution and retailing of cultural products (Archambault Group Inc. and TVA Films), DVD, Blu-ray disc and videogame rental and retailing (Le SuperClub Vidéotron Ltd), the printing and distribution of regional newspapers and flyers (Quebecor Media Printing Inc. and Quebecor Media Network Inc.), news content production and distribution (QMI Agency), multiplatform advertising solutions (QMI Sales) and the publishing of printed and online directories, through Quebecor MediaPagesTM.

 

 

INTRODUCING GARNEAU ENERGY GEL

Louis Garneau, known to the cycling industry as the cycling solution, launches a new product line today known as Garneau Nutrition. Six flavors of energy gel will hit the market as the debut of this product line with an electrolyte sports drink and more nutritional products to follow in the near future.

LG Gel is made with natural ingredients and an optimum blend of complex carbohydrates, electrolytes, and antioxidants needed to meet the nutritional demands of athletes during racing and training.

Foremost, LG Gel tastes great and is available in six flavors, including Citrus, Concord Grape-Apple, Goji-Blueberry, Strawberry-Dragonfruit, Tropical Fruit, and Wildberry Pomegranate. Unlike other energy gels, LG Energy Gel contains real fruit juice which gives it a clean, simple, and natural taste with no chemical, bitter, or harsh after-taste. During intense workouts, taste is intensified; therefore, the flavors have been specially formulated to appeal to athletes of all abilities. In addition, the consistency of the gel makes it easy to swallow with or without water and allows for easy digestion.

We've perfected the packaging after two years in development (patent pending). The packaging is designed for a quick, no-struggle opening on the bike or during the run with a hole-punched tab for fingers to grip. The gel control spout allows the user to control the flow to the mouth and eliminates mess. The gel can easily be opened while in motion and the opening easily dispenses either directly to the mouth or in the waterbottle. Gel also stores perfectly in back pockets. The hole-punched tab will also be integrated to other products currently in development including bags and accessories.

"During my cycling career, nutrition always played a vital role in my success. As a cycling company, we work with athletes on a daily basis and therefore, had the desire to provide them with products essential for their training and racing. The launch of LG Energy will allow us to continue to be the cycling solution," remarks Founder and President, Louis Garneau.

Each gel packet is a serving size of 41 g and contains 100 calories with 25 grams of complex carbohydrates for quick absorption and increased long-term energy output and just 4 grams of simple sugars that make it easy to digest. Two Key Electrolytes (sodium and potassium) assist in rehydration and replenish electrolytes lost from perspiration. LG Gel contains no artificial flavors, colors, or sweeteners and delivers 100% DV of antioxidant vitamins C & E which help reduce muscle soreness and aid in recovery. Two flavors, Citrus and Tropical Fruit, are caffeinated. Citrus has 50mg of caffeine or roughly the equivalent of a single shot of espresso and Tropical Fruit has 25mg of caffeine.

LG Gel will be available throughout bike shops in both the United States and Canada. LG Energy will be marketed as part of Louis Garneau's Cycling Solution - and part of everything needed for the cyclist.

FIRST WIN OF THE SEASON!

We are very happy to announce the first win of the season for the Garneau – Quebecor team.

Congratulations to Bruno Langlois, of the Quebec Division, who won first place at the Chain of Lakes Road Race, which was held on Saturday, March 3, 2012, in Winter Haven, Florida.

On the West Coast, Jeff Werner, of the BC Division, also did very well with a second place at the River Road race, part of the dEVo Spring Series. Great way to start the season!

 

 

LOUIS GARNEAU EXCHANGES HIS BICYCLE FOR A PAINT BRUSH

Well-known businessman and former Olympic cyclist Louis Garneau, who continues to reveal his artistic talent by putting in new efforts for the benefit of the Fondation du Musée national des beaux-arts du Québec, engaged in a live painting performance last Saturday, to the delight of guests and media attending the “Contrasts” fundraiser.

Louis Garneau has taken up the challenge to create a unique and live canvas, in front of those present, who could then bid to acquire the painting as part of the public sale and auction held to benefit the Fondation du Musée national des beaux-arts du Québec.

The event took place in a friendly and relaxed atmosphere, in the great hall of the museum, where the audience could dance to the same music the artist listened to on his iPod during the creation of his two works. "It was a great challenge," said Louis Garneau. "It is certain that the public presence completely changes the context," he says with a smile, "but it was also memorable and very rewarding, allowing direct contact between the artist and the public at the very moment of creation."

Louis Garneau, who has decided that from now on all proceeds from the sale of his paintings will go to charity, has already donated a previous series of 12 paintings, "The World", to the Fondation, most of which have been sold already. A "Louis Garneau" currently trades at $10,000, bringing his contribution to the fundraising campaign of the museum’s foundation to approximately $120,000, not counting Saturday night’s production. Incidentally, one of his paintings is on display in Lance Armstrong’s bicycle store, Mellow Johnny's, in Austin, Texas.

After a cycling career filled with success leading up to the 1984 Olympics in Los Angeles, Louis Garneau the businessman has made his company, Louis Garneau Sports Inc., a Quebec success story selling its products in over 30 countries. Today, he turns back to his first love, the arts, an area in which he holds a BA from the School of Visual Arts from Laval University, and devotes some of his free time to painting while benefitting many charities and causes close to his heart, including the expansion of the Musée national des beaux-arts du Québec.

THE CYCLOSPORTIVE BECOMES THE GRANFONDO GARNEAU-CASCADES PRESENTED BY QUEBECOR

Louis Garneau Sports, Cascades and Quebecor are proud to sponsor the fourth edition of the Granfondo Garneau-Cascades presented by Quebecor, which will be held on August 12, 2012. This year, the event has undergone a beauty treatment and has changed its name. According to Louis Garneau, this new name better reflects the roots of the event and brings it the prestige it is entitled to for its 4th edition. The event, hoping to have 2,000 participants, can boast of being among the largest cycling events in the country. It also has the great pleasure of welcoming Pierre Karl Péladeau as Honorary President for a second year.

Partner since the beginning of the event, Cascades is happy to be associated once again with Louis Garneau Sports for the Granfondo Garneau-Cascades, the profits of which will be donated to the Friends of the Elderly (Les petits frères des Pauvres) organization. “We are proud to combine sports activities with an act of kindness in order to benefit people who are in need,” declared Mario Plourde, COO of Cascades, who will participate in the Granfondo accompanied by approximately  50 of his Cascades co-workers.

Pierre Karl Péladeau, President and CEO of Quebecor and avid cyclist, in addition to involving himself as Honorary President and major sponsor, will also participate in the event by riding the 110 km course between Trois-Rivières and Québec. “This event is much more than a simple bike ride”, he says, “it’s an incredible human experience. Quebecor is happy to be promoting sports activities while supporting an organization which provides commendable help to our elders.”

Vélo Mag, a Québec cycling magazine is very happy to be associated for a second year and proud to be a partner for the gathering of cycling enthusiasts at all levels coming from all areas of Quebec. Vélo Mag will be drawing 250 three-issues subscriptions of its magazine amongst the participants who will have registered before July 1, 2012.

Date and starting time: August 12, 2012 at 10:00
Distance: 110 km
Start location: Centre Sportif Alphonse-Desjardins in Trois-Rivières
Arrival: Louis Garneau Sports factory in Saint-Augustin-de-Desmaures
Registration fee: $125, including the chrono chip and a cyclist jersey of a $90 value

The event’s organizer, the Grand Prix cycliste de Beauce, plans to welcome a total of 2,000 cyclists, which will double the funds donated to the Friends of the Elderly (Les petits frères des Pauves) organization.

You can register online now at quebecgranfondo.com or by giving a phone call to the Louis Garneau Sports team at (418) 878-2130.

LOUIS GARNEAU SIGNS CURRENT WORLD CHAMPION, CRAIG ALEXANDER

Louis Garneau is proud to announce the apparel sponsorship of Current and 5X Ironman World Champion, Craig Alexander.  Alexander won the 2008, 2009, and 2011 Ironman World Championships and currently holds the record for the fastest World Championship Course Record.  Alexander is also the 2006 and 2011 Ironman 70.3 World Champion.

 "It was an honor for us to produce the triathlon kit that Craig raced with at the 2011  Ironman World Championships.  Our gear proved its ability to provide Craig with an aerodynamic advantage while not compromising comfort or breathability, two crucial factors that impact an athlete's performance.  We are so happy to further this partnership and continue to revolutionize the triathlon marketplace with innovative gear designed to function," comments Pierre Perron, Global Marketing Director for Louis Garneau.

Craig's kit as worn at the 2011 Ironman World Championships in Kona was part of the Louis Garneau Custom Elite Collection that features the Lazerband leg cuff which is laser cut and seamless to reduce wind resistance, offer a second-skin feel, and provide a full range of motion.  The dimpled mesh construction of the Tritek fabric offered the airflow and moisture evaporation needed to handle the heat, sweat, and conditions of the Kona field.  The Elite Lazer Tek kit is available for teams and clubs in various options to meet your needs.  "Quite simply - this is the most comfortable kit I have ever raced in.  From the first time I put it on, I knew the comfort and the fit were ideal for Ironman racing and I was eager to break it in on race day in Hawaii, " claimed Alexander. 

LOUIS GARNEAU DONATES $30,000 TO THE FRIENDS OF THE ELDERLY ORGANIZATION

Louis Garneau proudly announced today that the profits generated by the Cyclosportive Garneau-Cascades, in the amount of $30,000, have been donated to the Friends of the Elderly organization. Mr. Garneau also wishes to extend his thanks to Messrs. Laurent Lemaire, Chairman of the Board of Cascades Inc., and Pierre Karl Péladeau, President and CEO of Québécor Inc., for their involvement in the success of the Cyclosportive of August 14, 2011.

“This is the best time of the year to give, in my opinion. However, we must not forget that these people are isolated all year long, not only during the Holidays, even if we do think more of lonely people during times of reveling. Life has given me a lot and I try to give back as much as I can”, says an obviously moved Louis Garneau.

This amount will help pay for work that needs to be done on the Friends of the Elderly cottage of Lac St-Joseph. This cottage started operating in 2005 and its goal is to enable isolated people adged 75 and more to enjoy some good times in one of the most beautiful sites in the Quebec City area. The activities organized there by the organization let lonely elderly people enjoy nature with volunteers who take good care of them.

Louis Garneau first got involved with the Friends of the Elderly organization approximately 15 years ago with well-known comedians such as Mrs. Juliette Huot and Messrs. Jean Besré and Paul Hébert. Louis Garneau supports the organization in several ways among which the donation of the profits generated by the annual Cyclosportive Garneau-Cascades. In 2012, the event will be held on August 12 and hopes to see as many as 2,000 participants, which would double the amount of the donation remitted every year to the Friends of the Elderly organization.

From left to right : Louis Garneau, President of Louis Garneau Sports and Pascal Fournier, Director of the Friends of the Elderly organization, Quebec Chapter.

CARBON PRO TEAM SHOES COMING SOON!

The Louis Garneau Carbon Pro Team shoes offer the latest in shoe technology for an optimized performance. The X-Lite outsole is our lightest outsole with added ventilation that does not compromise stiffness and is designed for racers. Not only is the outsole superlight, the thin design achieves a position that is closer to the pedal and therefore offers increased power. The rear heel features HRS-300 technology. This technology is an internal polymer system that secures the foot in place, optimizes fit, and reduces loss of power through slippage. The three straps (two Velcro, one ratchet) are physiologically designed for unsurpassed comfort providing pressure point relief and a secure fit that holds the foot in place and works in cooperation with the HRS-300 technology to increase power transfer. The insoles have Ice-Fil's moisture control technology. The fibers react to perspiration and convert sweat to a refrigerant to keep your feet cool and dry.

Thomas Voeckler, David Veilleux, and other professional athletes will be riding the Carbon Pro Team shoe for the 2012 season.

The Carbon Pro Team shoe is available in Red and Black, retails for $329.99, and expected to hit stores in January.

LOUIS GARNEAU INTRODUCES THE DREAM FACTORY CUSTOM PAINT PROGRAM FOR BIKES.

Louis Garneau introduces the Dream Factory Custom Paint Program for bikes.  Exclusive to the Canadian market, the Dream Factory program will allow individuals to choose between three of the high performance bikes in the Louis Garneau collection and choose a custom paint scheme and finish. 
 
The frames available for the Dream Factory Custom Paint Program include:
 
Gennix R1: stiff, fast, and very exclusive, it represents the best of what Garneau has to offer.  Exo-Nerv and NVM constructions reduce weight and enhance durability.  Ulltra-high modulus carbon and Nano bonding provide increased stiffness and light weight.  Oversized Press fit bottom bracket for maximum power transfer and 1.5 oversized head tube allows for precise steering.  W.A.V.E. rear triangle absorbs vibrations.  Complete integration of cables and parts.
 
Gennix R2: fast acceleration and light weight, this might be the perfect race bike, packed with Garneau technologies including Exo-Nerv and NVM construction, which reduces weight and enhances durability.  High modulus carbon allows for stiffness and power transfer.  Oversized Presss fit bottom bracket for maximum power transfer and 1.5 oversized head tube allows for precise steering.  W.A.V.E. rear triangle absorbs vibrations.  Complete integration of cables and parts.
 
Gennix T1: engineered to be fast in all conditions.  Wind tunnel developed Fluid Flow tube profile allows for better performance in crosswinds and Exo-Nerv NVM construction for light weight and durability.  Ultra-high modulus carbon and Nano bonding provide increased stiffness and lighter weight.  Oversized Press fit bottom bracket for maximum power transfer and a smoother air flow over the bottom bracket area.  Total integration of all canbvles and parts.  Complies to UCI guidelines.
 
"At Louis Garneau, we pride ourselves on offering the cycling solution and we recognize the need for consistency of design between an athlete's kit, helmet, shoes, and bike.  And now we can provide the solution for the athlete looking customize his/her ride.  We've always made gear that functions.  Gear that provides a competitive advantage, but we also know in the mindset of professional athletes and even age-groupers there is this intrinsic desire for gear that turns heads too.  The Dream Factory program bridges that gap between function and a cohesive look on the bike." remarks Pierre Perron, International Marketing Director for Louis Garneau. 
 
The Dream Factory Custom Paint Program can be viewed at http://dreamfactory.louisgarneau.com but can only be ordered through an Authorized Louis Garneau Dealer. 

VORTTICE SPEED SUIT AND VORTTICE HELMET AT THE TOUR DE FRANCE

Some of the most innovative technology in the Louis Garneau Collection will appear on Team Europcar at Saturday's Tour de France Individual Time Trial.  Louis Garneau sponsors helmets and apparel to Team Europcar, and some riders, such as Thomas Voeckler are riding Louis Garneau shoes and optics.

On Saturday, Team Europcar will ride the Aero Skin which was developed specifically for time trials and aerodynamics.  The suit is designed with Speed Tech fabric that has a dimpled mesh construction to improve aerodynamics for speeds ranging from 25 to 70 km/h.  The fabric is also certified compressive and offers extreme ventilation.  The leg openings feature the Aero Lazer Band technology.  Engineered for aerodynamics, the single-piece band is laser-cut and hemless for a smooth aerodynamic transition from the fabric to the skin while also being muscle supportive and maintaining position. 

The Aero Skin is part of the Louis Garneau Custom Collection and can be designed with your team's graphics and logos.  The same technology will be implemented into the Vorttice Speed Suit which will be available at your local Louis Garneau Retailer in Early 2012.  MSRP: $ 249.99

Team Europcar will also be wearing the Louis Garneau Vorttice helmet.  The Vorttice debuted on the market this year and can also be seen on the heads of some of the world's best athletes including Current Ironman World Champion, Mirinda Carfrae.  The Vorttice helmet has a texturized surface on the front of the helmet similar to that of a golf ball.  This surface helps to achieve better laminar airflow.  Small blades at the top of the helmet create vortices that energize the laminar layer resulting in improved performance.

In order to avoid hindering aerodynamics, the vent opening must be strategically positioned.  When the cyclist is riding straight forward the air must change direction to skirt around the helmet.   This creates a high pressure zone in the front of the helmet, making it the perfect place to position the vent.  Air goes in at high speeds, moves around the head through the evacuation channels, and out by the back opening.  Heat produced by the cyclist's head is then wicked out through the back.  The internal padding features Ice-fil technology that converts sweat to a refrigerant to maintain optimum comfort. 

The Vorttice will be available in September 2011, and new for 2012, an all black version will be available in December 2011.  MSRP: $249.99 and $259.99 for the Black Knight version.

LOUIS GARNEAU LAUNCHES THE TRI-300 TRIATHLON SHOE

Louis Garneau has done it again. This time Louis Garneau will be introducing a new triathlon shoe, the Tri-300, which will surpass all existing triathlon shoe technology found on the market today. These shoes will serve as the second generation custom-fitting triathlon shoe from Louis Garneau expected to hit shelves in December 2011. 

A Power Flex Strap system is a vented offset positioned straps that extends from the inside arch to the outer tendons to secure placement and reduce pressure.  The strap is stiff and rubberized for quick and efficient transition. 

The Tri-300 offers a perfect fit for all riders through our 100% heat moldable using a home conventional oven.  

An Exo-Jet Carbon outsole with silver fibers to reflect heat and flexible carbon arch supports for comfort.

Detailing is perfected and allows you to shave seconds with a rear puller with reflector.  Our stiffest to date and super easy to grab rear pull hoop is anchored from the bottom of the heel for an efficient and quick pull-on.  The vertical opening is wide enough to accommodate two fingers and thumb.

Look for athletes Joe Gambles and Chris Legh to be wearing their Louis Garneau Tri-300 as they cross the Ironman 70.3 World Championship finish line in September!

THOMAS VOECKLER OF EUROPCAR PROFESSIONAL CYCLING TEAM IS BACK IN YELLOW!

Thomas Voeckler of Europcar Professional Cycling Team is back in yellow!  The former French National Champion wore the jersey for ten days during the 2004 Tour de France, and earned it once again after Stage 9 of this year's Tour de France.  Voeckler is now 1:49 ahead of Luis Leon Sanchez Gil of Rabobank Cycling team in the overall standings. 

On Tuesday, Voeckler will embark on his 11^th day in history wearing the yellow jersey during the Tour.  He will also be outfitted in Special Edition Yellow Quartz Helmet, Yellow Carbon X-Lite Shoes, Yellow Speed Storm Optics,and a Yellow Custom Lazer Cut Bib all from Louis Garneau.

Louis Garneau is the only manufacturer to have the complete cycling solution (helmets, shoes, optics, and apparel) on one team in this year's Tour de France.  "For us this is a dream, we have yellow fever right now.  Racing is part of our company's DNA, so we are thrilled to be part of this victory with Team Europcar and Thomas Voeckler" remarks Pierre Perron, International Marketing Director at Louis Garneau. 

LOUIS GARNEAU OFFICIAL HELMET SPONSOR OF MIRINDA CARFRAE

Louis Garneau is pleased to announce the helmet sponsorship of Current World Champion, Mirinda Carfrae. Carfrae won the 2010 Ford Ironman World Championships wearing a Louis Garneau Chrono-Leggera, and this year, Carfrae will be racing in the new windtunnel tested Vorttice helmet. Louis Garneau has proven their strength as a leader in helmets outfitting some of the world's best triathletes including: Chrissie Wellington, Joe Gambles, Samantha McGlone, and team TBB. In 2010, Louis Garneau was also ranked #1 at the Kona Helmet Count.
"After using a Garneau helmet for a number of years, I am thrilled to have become an official member of the Garneau family. I spent a whole day in the wind tunnel with Felt and found the Vorttice to be the most aerodynamic helmet on the market, but what has impressed me most is its ability to keep my head cool-which of course is hugely important when you consider the risks of overheating in races like Kona", remarks Carfrae.

"We are excited to work with Mirinda", notes Pierre Perron, International Marketing Director at Louis Garneau. "Working with athletes of her caliber is the only way we can hold our position as #1 in triathlon helmets. We have windtunnel tested the Vorttice helmet and know the aerodynamic strength it has. With the help of professional athletes, we will work to convey this message to all levels of triathletes."

The Vorttice helmet is a true revolution in aerodynamic helmets designed to be faster than the competition. Unlike any other aero helmet, proven dimpled technology at the front of the helmets causes air to flow closely to the helmet. When hitting the "Vortex Generator" at the top of the helmet, the air is accelerated again so it can glide along to the end of the helmet and eliminate air disturbances. The unique "air intake" situated at the highest pressure point on the helmet directs the air along the 3 evacuation channels, keeping the rider cool and directing the flow of air through and out the helmet. When the cyclist is riding straight forward, the air must change direction to skirt around the helmet. This creates a high pressure zone in front of the helmet making it the perfect place to position the vent. Air goes in at high speed, moves around the head through internal evacuation channels and exits at the back opening. Heat produced by the cyclist's head is then wicked out through the back. Designed to improve aerodynamic performance, the Vorttice lens is ventilated and included with the helmet. The shape of the helmet, the air intake system and the Vortex Generator prove to be exceptional at managing winds from all directions allowing athletes to go faster while spending less energy.

WORLD CHAMPION IN LOUIS GARNEAU VORTTICE

Louis Garneau has been the apparel sponsor of the Canadian Cycling Association for over 25 years. After proving the results of the new Louis Garneau Vorttice Helmet at the National Research Council Wind Tunnel in Ottawa, Ontario, the Canadian National Women's Track Team set out on the World Championships in the Netherlands.

Tara Whitten took her second consecutive title at the Women's Omnium. The omnium is a multiple-race event and with races held back to back with little time for recovery. Omniums are known as one of the most grueling events in track racing and this format will debut at the 2012 Olympic Games for which Whitten is preparing. Post victory, champion Tara Whitten noted: "Louis Garneau has been a long-time supporter of Canadian Cycling and I am excited about the new technology and testing that has gone into the Vorttice helmet."

"We have produced apparel for the Canadian Cycling Association for over 25 years because Louis Garneau is the cycling solution and offers a complete selection of cycling products including helmets, shoes, and apparel. It was an objective of ours to work towards getting Canada's best athletes in Louis Garneau helmets. The significance of aerodynamics in track racing made the Vorttice a perfect choice for the Women's Track Team," notes International Marketing Director, Pierre Perron. The Vorttice helmet complete with aerodynamic lenses has been wind tunnel tested and proven as the most efficient aero helmet available. "Dimpled technology, a unique air intake, a funneled back channel for ventilation, and vortex generator technology is more advanced and unlike standard aero helmet technology on the market right now," remarks Perron. "The UCI World Track Championship was a perfect opportunity for us to let this technology prove itself."

LOUIS GARNEAU NOW AVAILABLE IN THE UNITED KINGDOM

Louis Garneau products will now be available through the United Kingdom.  Louis Garneau products will be carried throughout all Evans Cycles stores.  Evans Cycles has a deep history in the cycling industry lasting over 90 years.   With over 40 stores throughout the UK, Evans Cycles is the UK's largest quality cycle retailer, stocking the widest range of products and brands.

 

"Louis Garneau has been focused on developing the European market. The United Kingdom is strategic in this process due to its economy and similarity of the Independent Bicycle Dealer retail structure to that of North America. Evans Cycles was the ideal candidate with retail coverage throughout the country, e-commerce and mail order sales, and a strong online presence via social media, a blog, and their own website," remarks Bruno-Luc Gauthier, International Sales Manager for Louis Garneau.

 

Louis Garneau triathlon products will reach the UK in selected stores beginning in April, and cycling products will be soon to follow in all Evans Cycles stores by September 2011.  "I am excited to be working with a market leader in Cycle apparel and look forward to introducing Louis Garneau's innovation and value to the UK market", added Paul Markland, Clothing Buyer for Evans Cycles.

 

 

In addition, the relationship with Evans Cycles will also allow Louis Garneau Custom to be available in the United Kingdom to all teams and cycling clubs directly through Louis Garneau.  Louis Garneau has one of the most extensive and technological custom apparel and helmet programs worldwide and is the leader of custom apparel in North America. 

LOUIS GARNEAU ANNOUNCES HELMET AND SHOE SPONSORSHIP OF JOE GAMBLES

Louis Garneau is proud to announce the helmet and shoe sponsorship of the 2009 Ironman 70.3 Athlete of the Year, Joe Gambles. Gambles will be riding the Louis Garneau Vorttice Helmet and Carbon Tri HRS shoes for the 2011 Season. In 2010, Gambles wore both products to his first Ironman win in Wisconsin and backed that performance up at the 2010 Foster Grant Ironman 70.3 World Championship with a 4th place finish and the fastest bike split of the day.

"I am very excited to become officially part of the Louis Garneau team. As a professional athlete, I am always looking for the best equipment and Louis Garneau are leading the way in the advancement of cycling shoes and helmets for both the triathlon and road elite market. I look forward to a long-term relationship where I am able not only to represent the brand well through my racing but also be part of the development and innovation that Louis Garneau is renowned for." remarks Gambles.

The Vorttice helmet is a true revolution in aerodynamic helmets designed to be faster than the competition. Unlike any other aero helmet, proven dimpled technology at the front of the helmets causes air to flow closely to the helmet. When hitting the "Vortex Generator" at the top of the helmet, the air is accelerated again so it can glide along to the end of the helmet and eliminate air disturbances. The unique "air intake" situated at the highest pressure point on the helmet directs the air along the 3 "evacuation channels" keeping the rider cool and directing the flow of air through and out the helmet. When the cyclist is riding straight forward, the air must change direction to skirt around the helmet. This creates a high pressure zone in front of the helmet making it the perfect place to position the vent. Air goes in at high speed, moves around the head through internal evacuation channels and exits at the back opening. Heat produced by the cyclist's head is then wicked out through the back. Designed to improve aerodynamic performance, the Vorttice lens is ventilated and included with the helmet. The shape of the helmet, air intake system and vortex generator prove to be exceptional at managing winds from all directions allowing athletes to go faster while spending less energy.

The Carbon Tri HRS shoes are our most accomplished triathlon shoe to date. The perfect balance between the triathlon specific needs and raw performance without sacrificing comfort. The reverse power belt is super fast in transition, without compromising support and it increases stiffness for maximum power transfer. The heel retention strap maintains the heel in place while power stroke, maximizing power transfer. CFS 100% moldable upper, breathable laminated micro fiber leather complete upper that provides a custom fit for ultimate comfort and maximum power transfer and support. The molded toe box bumper and heel cup maintain the shape of the shoe during transition while providing ventilation and stiffness.

LOUIS GARNEAU ANNOUNCES HELMET SPONSORSHIP OF SAMANTHA MCGLONE

Louis Garneau is proud to announce the helmet sponsorship of pro triathlete, Samantha McGlone. Samantha McGlone has been racing professionally for 9 years. First as short course ITU athlete where she represented Canada at the Olympic Games in Athens 2004, then on to long course where she was the 2006 Ironman 70.3 World Champion and 2nd at the 2007 Ironman World Championships and 2007 IM 70.3 World Championships. She won Ironman Arizona in a new course record in 2009 and was US Pro Champion for Ironman 70.3 in Texas.

"I have been racing in the LG Superleggera for the past few seasons and it is the lightest, most comfortable aero helmet I have ever tried. For daily training and extra hot races like the Hawaii Ironman I use the Diamond - it's so light and well ventilated I forget it's even there! I am excited to be partnering with LG in 2011. Their years of research and attention to detail is evident in all of their products and makes them leaders in the industry," notes McGlone.

"The helmets we have on the market right now offer the most aerodynamic, lightweight, and ventilated options available for athletes. While we are unsure exactly which style McGlone will be racing in this year, we are working to get her riding with the new Vorttice and X-Lite helmets," remarks Pierre Perron, International Marketing Director for Louis Garneau.

The Vorttice helmet is a true revolution in aerodynamic helmets designed to be faster than the competition. Unlike any other aero helmet, proven dimpled technology at the front of the helmets causes air to flow closely to the helmet. When hitting the "Vortex Generator" at the top of the helmet, the air is accelerated again so it can glide along to the end of the helmet and eliminate air disturbances. The unique "air intake" situated at the highest pressure point on the helmet directs the air along the 3 "evacuation channels" keeping the rider cool and directing the flow of air through and out the helmet. When the cyclist is riding straight forward, the air must change direction to skirt around the helmet. This creates a high pressure zone in front of the helmet making it the perfect place to position the vent. Air goes in at high speed, moves around the head through internal evacuation channels and exits at the back opening. Heat produced by the cyclist's head is then wicked out through the back. Designed to improve aerodynamic performance, the Vorttice lens is ventilated and included with the helmet. The shape of the helmet, air intake system and vortex generator prove to be exceptional at managing winds from all directions allowing athletes to go faster while spending less energy.

The Louis Garneau X-Lite Helmet is the lightest helmet on the market without compromising the retention system. Through patent pending U-Bar technology, U-shaped ribs that are folded six times create a complex exoskeleton to reinforce the helmet's structure. A super lightweight helmet stabilizing device is fitted with the webbing system and can be fully adjusted using only one hand. Super MSB technology is a ring-shaped protection at the base of the helmet to reinforce the perimeter for enhanced protection. All of these details make the X-Lite helmet not only seconds saving, not only ultra light, but they make the helmet safe and do not compromise the need for protection.

LOUIS GARNEAU LAUNCHES EUROPCAR PROFESSIONAL CYCLING CUSTOM KIT AND CUSTOM HELMET

With the 2011 cycling season gearing to start, there are so many factors that make the launch of the Europcar Professional Cycling Team Custom Kit and Helmet an early victory.

Most notable is the fact that Louis Garneau is the only manufacturer on the pro racing scene providing both apparel and helmets to one team. This ability is significant in that time spent in windtunnels and studying body acceleration has been maximized to design both helmets and apparel that function and enhance aerodynamic performance. "This year, more than ever, we have a kit designed to exceed any standards on cycling apparel," remarks Pierre Perron, International Marketing Director.

The study of wind resistance specific to a cyclist's position led to the design and technology of the Mondo Jersey. The re-engineered jersey has multipe zones and adaptive technology to correspond with airflow direction and penetration. Speed Tech shoulder panels reduce frontal pressure and cut wind resistance at the most strategic locations on a rider's body through a dimpled, textured fabric surface. Seam placement and panels have been precisely engineered to offer a streamlined impenetrable fit that improves human efficiency. The sleeves' Aero Lazer Band is laser-cut and seamless to reduce wind resistance, offer a second-skin feel, and provide a full range of motion. An underarm cooling zone of Power Mesh enhances comfort required so athletes remain competition focused.

The Louis Garneau Lazer Cut Bib is engineered with a laser-cut, seamless Aero Lazer band, which provides a second skin feel, smooth transition, and performance enabling muscle support. The 4Motion chamois's innovative design combines 3D preshaped wings and deep split at the back bridged by multidirectional motion and amazing comfort. Multi-thickness perforated high density foam maintains shape while offering moisture vaporization. Central channel shape relieves pressure from the urethra. This bib has been designed based on biomechanical studies of the cyclist's body and needs for comfort and performance.

The team will be riding a selection of Louis Garneau helmets this year including the Diamond, the Vorttice, and the Quartz. The Quartz sets itself apart with enormous ventilation channels made possible by the MSB technology (a monocoque structural base at the base of the helmet that reinforces the perimeter for enhanced protection) and also by Composite Reinforcements that spread the shock of impacts, provide support, and are lightweight. The Patented Spiderlock Elite Retention, hailed as one of the best in the cycling industry, allows the user to adjust the helmet with only one hand to ensure safety while on the bike. It can be angle adjusted and also provided with ergonomic foam padding. Also notable is the Evacuation Channel technology. "When we build a helmet, we take into account airflow, since the heat of the rider's head must be evacuated in order to maintain performance. Moisture channels are designed to let the air in the front of the helmet flow through the helmet and exit at the back to efficiently keep the head cool," remarks Pierre Perron.

LOUIS GARNEAU FAIT DON DE 25 000 $ À L’ORGANISME LES PETITS FRÈRES DES PAUVRES

C’est avec un immense plaisir que Louis Garneau annonce les profits générés par la Cyclosportive Garneau-Cascades et ses œuvres caritatives. C’est un montant de 25 000 $ que Louis Garneau a fièrement remis aux intervenants de l’organisme « Les petits frères des Pauvres ». Monsieur Garneau tient également à remercier Laurent Lemaire, président du conseil d'administration de Cascades inc. et Pierre Karl Péladeau, président et chef de la direction de Québecor inc., pour leur grande implication dans la réussite de la Cyclosportive du 15 août dernier.

« Pour moi, c’est le meilleur moment de l’année pour donner. Par contre, il ne faut pas oublier que ces gens sont dans l’isolement à tout moment et non seulement durant la période des fêtes. Il faut toutefois avouer que lors des périodes de réjouissance, on a toujours une pensée particulière pour les gens qui sont seuls. La vie m’a beaucoup donné et j’essaie de lui rendre un peu de ses bienfaits », souligne avec émotion Louis Garneau.

Ce montant permettra, entre autres, d’effectuer des rénovations au chalet des vieux amis au lac St-Joseph. Le chalet des petits frères des Pauvres a débuté ses activités en 2002. Il a pour but de permettre aux personnes isolées, âgées de 75 ans et plus, de passer du temps en plein air dans un des plus beaux sites de la région de Québec. Les diverses activités, mises en œuvre par l’organisation, permettent aux gens dans l’isolement de mettre le nez dehors et de s'entourer de la nature et de gens qui peuvent s’occuper d’eux. 

Louis Garneau a commencé à s'impliquer dans l'organisation Les petits frères des Pauvres, il y a environ quinze ans, en compagnie de comédiens bien connus, Jean Besré, Juliette Huot et Paul Hébert.  Louis Garneau appuie l’organisme de différentes manières, entre autres, par la remise des profits amassés annuellement lors de la Cyclosportive Garneau Cascades.  En 2011, l’événement se tiendra le 14 août.

Sur la photo, de gauche à droite, on retrouve Pascal Fournier, directeur de la fraternité de Québec chez Les petits frères des Pauvres, monsieur Paul Hébert acteur québécois et porte-parole pour l'organisme pour la région de Québec et Louis Garneau, président de Louis Garneau Sports.

LOUIS GARNEAU ANNOUNCES HELMET AND APPAREL SPONSORSHIP OF EUROPCAR PROFESSIONAL CYCLING TEAM

Louis Garneau is proud to announce the clothing and helmet sponsorship of the UCI Continental Pro Team, Europcar Professional Cycling Team.  The two-year deal will set a landmark in Louis Garneau history as the first time both helmets and clothing  will appear on a team in the Pro Tour.

 

"For years, Louis Garneau has been producing some of the most technical gear on the market.  This sponsorship will strengthen our credibility as we test and prove our apparel and helmets through the collaboration of the world's best athletes," remarks International Marketing Director, Pierre Perron.

 

The team will be led by French National Road Race Champion, Thomas Voeckler, who is known for his climbing abilities and held the Leader jersey for Mountains Classification through five stages of the 2008 Tour de France. Most recently, Voeckler placed 1st at the inaugural Grand Prix de Québec.

 

Also riding for Europcar is 7X Canadian National Champion, David Veilleux. Veilleux even won the 2010 USA Cycling National Professional Criterium Championship though he could not hold the title.  Louis Garneau has had the opportunity to work with Veilleux throughout the milestones in his racing career.  First as part of the Canadian Cycling Association of which Garneau has been a long-time sponsor.  Garneau also helped implement his transition to the US Pro Racing circuit with his joining the roster of Jittery Joe's Professional Cycling Team in 2007.  His addition to the roster of a UCI Pro Continental team will be another step in Veilleux's career.  " I'm pleased to join a world-class team since this will help in my development. Also, knowing that I'm going to ride Garneau helmets and apparel gives me confidence. That gear are some of the most technological on the market. My sponsorship with Garneau started when I first entered sports when I was around 15. It's like going back home, and I will be very glad to tell them about my experience in order to help them keep developing amazing products.," says Veilleux.

 

"Our relationship with Louis Garneau and the past helmet sponsorship of the Bouygues Telecom Professional Cycling Team from 2005-2008 has always been a positive factor in the history of our team.  This year, we strengthen our relationship and bring Louis Garneau helmets and apparel to the team.  Louis Garneau is one of the few manufacturers outfitting teams with helmets and apparel, and also one of the few manufacturers producing helmets and apparel at that caliber of technology.  When presented with one of the fastest TT helmets and one of the lightest road helmets, we immediately knew it was good to be back with Garneau," remarks Jean-Rene Bernaudeau, manager since 2000.

 

The team will debut their season at the Tour of Gabon on January 25th, 2011

LOUIS GARNEAU #1 IN AERO HELMETS.

Louis Garneau stood out in the triathlon industry at the 2010 Ironman World Championship. The first victory for Garneau took place off the course the day before the race. Louis Garneau topped the list for the Aero Helmet Count pushing out Giro for the first year ever. The count gives the industry a scope of the previous year's buying trends and an idea of who the players will be for the following year.

Louis Garneau helmets also domed the heads of 4 of the Top 15 spots, pro men and pro women, including team TBB athlete, Caroline Steffen. Steffen's placed 2nd Overall for Pro Women and had the 4th fastest bike split of 4:59:23. Steffan chose the Louis Garneau Diamond for her race which was also chosen by Chrissie Wellington in the 2009 Ironman World Championships. The Diamond helmet is known and selected by pro triathletes for the extreme ventilation and heat evacuation.

2010 Ironman World Championship Aero helmets
Garneau : 223
Giro : 221
Rudy Project : 114
Specialized : 62
Lazer : 57
Others : 29
Spiuk : 28
Bell : 27
LAS : 10
Ekoi : 10
Met : 8
Catlike : 7
Limar : 6
UVEX : 4
Scott : 3
Alpina : 2

LOUIS GARNEAU INTRODUCES THE T-FLEX 300 SHOES

Now available for mountain bikers, the T-Flex-300 offers a custom moldable solution when riding the trails. Adaptive to any foot, a 100% heat moldable system is user-friendly and can be repetitively molded by conventional household means. A new ratchet reinforcement offers lateral and vertical positioning on the base plate. The grip is constructed of a dual-density material that is both rigid and provides traction where neededThe different angle of crampons allow for better mud evacuation. Removable Carbon Air Blade Outsole System can be added to the outsole for added stiffness and to prevent infiltration or removed for better cooling and ventilation.

LOUIS GARNEAU INTRODUCES THE CFS-300 SHOES

Adaptive to any foot, a 100% heat moldable system is user-friendly and can be repetitively molded by conventional household means. Adjustable EVA foam padding is laterally and vertically adjustable with ratchet repositioning to optimize the fit.  The HRS-100 System maintains heel positioning and offers a secure fit through a reinforced heel retention strap that integrates with the mid level strap. Two Coolmax Ergo Air insoles are provided to either allow through ventilation on hot days or block air on colder days. For the ultimate in power transfer, the shoe offers an Exo-Jet Carbon outsole with carbon molded arch support.

LOUIS GARNEAU INTRODUCES THE X-LITE HELMET

Louis Garneau introduces the lightest helmet on the market.

Through patent pending U-Bar technology, U-shaped ribs that are folded six times create a complex exoskeleton to reinforce the helmet's structure.  A super lightweight helmet stabilizing device is fitted with the webbing system and can be fully adjusted using only one hand.  Super MSB technology is a ring-shaped protection at the base of the helmet to reinforce the perimeter for enhanced protection.  All of these details make the X-Lite helmet not only seconds saving, not only ultralight, but they make the helmet safe and do not compromise the need for protection.

LOUIS GARNEAU DEBUTS VORTTICE HELMET AT IRONMAN WORLD CHAMPIONSHIPS

Louis Garneau was present at the Ford Ironman Village Expo and Demo and distributed the Vorttice helmet to several athletes including team TBB athlete, Tereza Macel who is one of the top picks for female pro triathletes at this year's race.  The helmet was tried, tested, and received excellent feedback by many top ranking athletes who found the Vorttice to be optimal in terms of aerodynamics and ventilation.

"The Vorttice Helmet is unlike any other TT helmet on the market right now," remarks Pierre Perron, International Marketing Director for Louis Garneau. "Dimpled technology, a unique air intake, a funneled back channel for ventilation and heat evacuation, and vortex generator technology at the top put the Vorttice Helmet at the top of it's game. There is no better time or place to launch such a technologically advancement in helmets."

The Vorttice helmet will be available to consumers soon through Louis Garneau's network of retailers.

LOUIS GARNEAU LAUNCHES THE ELITE LAZER TEK SUIT

The Elite Lazer Tek Suit is designed for high performance athletes and integrates technical fabrics, body fitting design and construction, reduced drag, and greater flexibility.   Available for both men and women, the Elite Lazer Tek Suit has a dimpled mesh construction that improves aerodynamics and offers moisture management.  It has a DWR (Durable Water Repellant) treatment that is water-resistant and anti-absorbent.   The suit is engineered for aerodynamics with the armhole laser-cut and seamless for a second-skin feel, smooth transition, and muscle support. Carbon X-mesh inserts provide comfort and breathability. The Tri Elite Chamois is quick drying and lightweight. This multi-faceted chamois accommodates the bike, run, and swim, and an antibacterial top layer accelerates wound healing and helps tissue regeneration.

LOUIS GARNEAU LAUNCHES THE VORTTICE HELMET

The Vorttice helmet is a true revolution in aerodynamic helmets designed to be faster than the competition. Unlike any other aero helmet, proven dimpled technology at the front of the helmets causes air to flow closely to the helmet. When hitting the "Vortex Generator" at the top of the helmet, the air is accelerated again so it can glide along to the end of the helmet and eliminate air disturbances. Our unique "air intake" situated at the highest pressure point on the helmet directs the air along the 3 "evacuation channels" keeping the rider cool and directing the flow of air through and out the helmet. When the cyclist is riding straight forward, the air must change direction to skirt around the helmet. This creates a high pressure zone in front of the helmet making it the perfect place to position the vent. Air goes in at high speed, moves around the head through internal evacuation channels and exits at the back opening. Heat produced by the cyclist's head is then wicked out through the back. Designed to improve aerodynamic performance, the Vorttice lens is ventilated and included with the helmet. The shape of the helmet, air intake system and vortex generator prove to be exceptional at managing winds from all directions allowing athletes to go faster while spending less energy.

LOUIS GARNEAU LAUNCHES THE CORSA JERSEY AND BIB

After countless fit sessions, wind tunnel testing, and body acceleration analysis, Louis Garneau exceeds the standard for aerodynamic performance and speed.The study of wind resistance specific to a cyclist's position led to the design and technology of the Corsa Jersey. The re-engineered jersey has multiple zones and adaptive technology to correspond with airflow direction and penetration. Speed Tech shoulder panels reduce frontal pressure and cut wind resistance at the most strategic location on a rider's body through a dimpled, textured fabric surface. Seam placement and panels have been precisely engineered to offer a streamlined impenetrable fit that improves human efficiency. The sleeve's Aero Lazer Band is laser-cut and seamless to reduce wind resistance, offer a second-skin feel, and provide a full range of motion.  An underarm cooling zone of Carbon X-Mesh enhances comfort required so athletes remain competition focused.

A new level of performance cycling bib has been unveiled. The Louis Garneau Corsa Bib is engineered with Speed Tech fabric that has a dimpled mesh construction aimed at improving aerodyanamics and offering moisture management. A laser-cut, seamless Aero Lazer band provides a second skin feel, smooth transition, and performance enabling muscle support. The 4Motion Chamois's innovative design combines 3D preshaped wings and deep split at the back bridged by multidirectional motion and amazing comfort. Multi-thickness perforated high density foam maintains shape while offering moisture vaporization. Central channel shape relieves pressure from the urethra. This bib has been designed for the pros based on biomechanical studies of the cyclist's body and needs for comfort and performance.

LOUIS GARNEAU LAUNCHES THE FLINTSTONE MTB SHORTS

The thirst to engineer innovative products that provide competitive edge has once again proven true with the launch of the Flintstone Shorts by Louis Garneau.  A 3D constructed mesh panel on the thighs offers unequalled ventilation and airflow while acting as protection padding.  Ceratek inserts on the sides have ceramic particles that are designed to resist abrasion and provide extreme durability while still being lightweight and transferring moisture.  The inseam has a seamless panel construction to prevent bunching, abrasion, and snagging, and it does not hinder body movement on the saddle.  The knees are articulated and ample storage options are available.  The Flintstone Short is a great example of how Louis Garneau implements visual performance into their gear to offer riders a supercharged ride.

Top Finalists in Challenge Roth all wore Louis Garneau Helmets

The top three women finishers in the Challenge Roth, Ironman Distance race, had one winning element in common. They all wore Louis Garneau helmets.

Chrissie Wellington, who placed first and broke the world record for Ironman Distance Triathlons, has been wearing the Louis Garneau Diamond helmet since her 1st Place Ironman World Championship in October. "Words cannot express how overjoyed I am to have won Challenge Roth and to have broken my old World Record. Everything came together for me at the right time. I wore my Louis Garneau Diamond helmet, which is incredibly light and super comfortable, enabling me to post the fastest bike split and top off the race off with a 2hr48 marathon. Challenge Roth is such an amazing event and i am proud and privileged to have played a part in rewriting triathlon history and, through my performance, redefining what is possible for myself and others - especially for women in sport," remarks Wellington.

teamTBB’s Rebekah Keat and Tereza Macel posted a GREAT result coming in 2nd and 3rd respectively. Singapore-based teamTBB is a major player in professional triathlon, representing and managing 30 athletes of 15 nationalities. Louis Garneau will become the official helmet and cycling shoe sponsor of teamTBB for racing and training.

RESULTS
1) Chrissie Wellington (GBR) (50:28/4:36:33/2:48:54) 8:19:13
2) Rebekah Keat (AUS) (52:14/4:56:44/3:00:06) 8:52:10
3) Tereza Macel (CZE) (50:18/4:58:46/3:16:56) 9:09:29

WOMEN'S ZONE 3K SHORT WINS BICYCLING EDITORS’ CHOICE AWARD

Louis Garneau Women's Zone 3K Short has been selected Winner of the Editors’ Choice Award for Best Women's Short Under $100 USD by Bicycling for 2010. "We have been focused on engineering technical products for everyday applications, and the Women's Zone 3K Short is the perfect example.  By combining comfort and performance technology including a women's specific HuggFit Waist, Powerband Compressive Leg Cuff, and Flatlock Stitching with increasingly integral functionality like front and back reflective accents and logos and a 5.5" inseam that appeals to women, we have hit the nail on the head with the Zone 3K Short," remarks International Marketing Director, Pierre Perron.
 
The Women's Zone 3K short is made of Alveo 3K fabric with a mesh-look-alike construction that provides ventilation, recovers shape, and is comfortable on the skin.  The patented AirZone chamois is developed with B.E.M. (Beveled Molding Edges) high-density perforated memory foam.  This technology eliminates any drastic drops of heights at the edge of the foam, resulting in a smooth transition and reducing pinching or chafing. The outer fabric is treated with an anti-bacterial solution, conforms ergonomically to the body with pre-molded wings, and maximizes comfort through seamless construction and 4-way stretch.  The chamois also consists of vents and channels which help maintain the claim of the most ventilated chamois.  The 4-panel short features a HuggFit Waist, Powerband Compressive Leg Cuff, Flatlock Seams, and reflective accents and logos.

Learn More About the Zone 3K...

LOUIS GARNEAU SPORTS SUPPORTS THE EN COEUR FOUNDATION

Just like his daddy, Lucas would really like to race when he grows up.

Little Lucas was born with a heart defect requiring six surgical interventions, including three open heart surgeries.

In 2007, his father, Alexandre, along with seven other cyclists from the competitive circuit in Quebec, took the initiative to form the En Coeur cycling team in order to help children with heart conditions and their families. They are now giving you the opportunity to wear their team colours by purchasing En Coeur Foundation cycling apparel. All proceeds raised will help to support families like Lucas’ overcome their hardships. For more information or to order cycling apparel, please visit:

www.fondationencoeur.com/velo or call 1-800-362-6387 ext. 3

Thank you for your generosity!

CYCLOSPORTIVE GARNEAU-CASCADES 2ND EDITION

Saint-Augustin-de-Desmaures, March 31, 2010 - Louis Garneau, president and founder of Louis Garneau Sports; the Tour of Beauce organizers; and the Lemaire Brothers invite cycling enthusiasts to participate in the Cyclosportive Garneau-Cascases 2nd Edition on August 15, 2010.  All funds raised will go to the petits frères des Pauvres, an organization which provides lonely elders with friendly and affectionate company, and the maintenance of the Old Friends’ cottage located at the Lac St-Joseph as well as the Fonds Louis Garneau, which supports young athletes and artists in their development.

In addition, Louis Garneau is proud to announce that Pier Karl Péladeau, president and CEO of Québécor Inc., will be the President of Honor of this event and will ride along with Louis Garneau. “It will be a pleasure for me to ride along with Pier Karl. We will keep close throughout this challenge. But you’ve heard about my competitive spirit, so be sure that we will try to have a good time performance,” remarks Louis Garneau.

Louis Garneau is proud to sponsor the Cyclosportive Garneau-Cascades. This 110-km ride will occur between Trois-Rivieres and Quebec City. The ride will depart, rain or shine, at the Alphonse-Desjardins Sportive Center in Trois-Rivières be on August 15, 2010 at 9 a.m. The ride will finish at the Louis Garneau Sports head office in St-Augustin-de-Desmaures.

The 2nd edition of the Cyclosportive will be, without any doubt, a real success. Organizers expect over 500 participants.  Entry fees are $100. New this year, the ride will be timed. Riders will receive a cycling jersey, a retail value of $90, specially customized for the event.

To subscribe to this event, do not hesitate to contact Louis Garneau Sports by phone at 418 878-2130.

OFFICIAL OPENING OF A LARGE STUDIO CYCLE – GARNEAU CONCEPT STORE IN BOISBRIAND

Louis Garneau Sports is proud to announce the opening of a large store STUDIO CYCLE - GARNEAU. This new store is located at the Faubourg Boisbriand, 3230 Avenue des Grandes Tourelles and offers the largest selection of Louis Garneau products in Canada.

With more than 7 200 sq. ft. and 1 300 products, STUDIO CYCLE - GARNEAU CONCEPT proposes a wide selection of Louis Garneau sports goods and accessories. Customers will find every necessity for cyclists of every age and every level, a large selection of clothes and sports apparatus for outdoor lovers: general training, running, walking, downhill skiing, cross-country skiing, snowshoeing, etc. Furthermore, tuning and repairing bicycles will be done on location, in the stunning brand new workshop.

"Whether one is a professional or amateur cyclist, a sports devotee or an occasional one, it's much simpler to go to a one-stop shop, where good advice, quality and specialised service awaits," says Louis Garneau, brand founder.

STUDIO CYCLE - GARNEAU CONCEPT is the first Garneau Store in Montreal's North Shore and the first in the Mega Centre Faubourg Boisbriand located at the intersection of highways 15 and 640, at the doorsteps of Montreal and the Laurentides.

Proud owners
Three visionary STUDIO CYCLE - GARNEAU CONCEPT co-owners, Ghyslain Larose, Pascal Gagné and Jean-Pascal Lion, decided to go on this gratifying adventure made in Quebec. "My partners and I, all passionate cyclists, were totally convinced that partnering with the best, Louis Garneau, was the only way to go to have a store with such scope and prestige. Its size and the multitude of products make it a truly immense store. And the man himself, our very own Garneau, is synonymous with quality," says Ghyslain Larose, president of STUDIO CYCLE - GARNEAU CONCEPT. Larose is famous in the cycling world having represented Canada at home and abroad, earning several gold medals along the way. Just like Louis Garneau, he used his competitive spirit and invested his positive energy into entrepreneurship. He founded Studio Cycle, the largest Spinning^TM centre network in Quebec with 18 centres mainly located at Energie Cardio outlets. The company also owns some franchisees that offer Spinning^TM classes to companies and schools, thanks to their mobile units. Studio Cycle also sells and repairs all sorts of Spinning^TM bicycles everywhere in Quebec.

 

It was the new STUDIO CYCLE - GARNEAU CONCEPT shop's grand opening on March 10, 2010, in Boisbriand. Many guests and public figures were there to enjoy the scope of this seventh heaven intended for both sports pros and enthusiasts, offering the widest Louis Garneau products selection in Canada.

 

Proud owners and Mr. Louis Garneau cut the ribbon. From left to right: Ghyslain Larose, Louis Garneau, Pascal Gagné and Jean-Pascal Lion.

 

LOUIS GARNEAU CUSTOM TRITEK ELITE COLLECTION

The new Custom TriTek Elite Collection  is designed with an upper abdomen turbolator that keeps turbulence close to the body and improves the body sliding motion in water. This collection offers a great fit and follows body contour with design of several panels located in strategic places to reduce water resistance and improves hydrodynamics. The windtunnel tested Tritek fabric improves aerodyanmics for speeds ranging from 15 to 45 mph, and it also has a water repellent treatment to absorb less water.

"For 2010, we have really revolutionized the triathlon scene offering the latest innovations in apparel," said Pierre Perron, International Marketing Director. "We have spent countless hours with Pro Triathlete, Chris Legh and countless hours in windtunnels testing and retesting until perfection was achieved. I think our efforts have paid off and 2010 will be monumental for our participation in the triathlon industry."

Tritek Fabric - Windtunnel tested and proven to improve aerodynamics for speeds ranging from 15 to 45 mph. DWR (Durable Water Repellent) treatment absorbs less water.

Turbulator- Keeps turbulence close to the body and improves body sliding motion in water.

Flatlock Seams - Low profile stitching reduces chafing common with traditional seams. Non-abrasive seams lie flat and offer a smooth transition between panels. Choose between 14 different colors of flatlock.

Two Back Pockets

Powermesh Pocket - Opaque mesh that provides extreme breathability but is comfortable and flexible due to its spandex content.

Reduces chafing. Dries quickly.  Perfect for storing race essentials.
  
Tri Air Chamois - Lightweight with a 4-way stretch to accomodate different range of  motions in triathlons. Quick drying and provides great support during  your bike ride without adding discomfort during your run or swim. Upgraded Chamois Available.   

Powerband - Non-gripper compressive  band spreads pressure to the lower leg and enhances blood circulation.

LOUIS GARNEAU IS PROUD TO ANNOUNCE SPONSORSHIP OF TEAMTBB

Louis Garneau is proud to announce their worldwide sponsorship of teamTBB. Singapore-based teamTBB is a major player in professional triathlon, representing and managing 30 athletes of 15 nationalities. Louis Garneau will become the official helmet and cycling shoe sponsor of teamTBB for racing and training.

teamTBB is a development squad that provides hope and opportunity to many young athletes and struggling pros that would have had no opportunity or pathway to being able to become an earning professional athlete. TeamTBB provides physical, psychological and mechanical information to all of its athletes and more importantly its current leading athletes are the role models to the rookie and development athletes. In addition to its professional and amateur athlete programs, TeamTBB also works to ensure that youth around the globe can participate in multi-sport events through its social development projects and its franchise, The Bike Boutique. The Bike Boutique provides unique lifestyle services through its bike lifestyle stores and encourages cycling as a means of transportation supported by its bikeLodging services.

"teamTBB gives Louis Garneau the opportunity to achieve several goals including: providing gear to some of the world's top athletes, continue to push and develop our products in the international marketplace, and support a development squad on their way to becoming professional athletes," said Louis Garneau International Marketing Director, Pierre Perron. "We are confidant that Louis Garneau has the gear to take these athletes to the next level."

teamTBB Manager and Managing Director of The Bike Boutique Holding says about this new partnership with Louis Garneau "We have long admired the product quality and the eye for technical details that Louis Garneau showcases across its entire product range. We believe that their world class bike shoes will support our athletes in their performances and the helmets will keep them safe and super fast. We are that confident in the Louis Garneau products for our pro athletes that it was an easy choice to also back up this sponsor partnership with a distribution and retail partnership with them in Asia to ensure many more people than just our pro's can enjoy these fantastic products!"

The team will be riding some of best helmets and shoes available including:

SUPERLEGGERA: The Superleggera helmet is the pinnacle of TT helmet evolution and pushes the limits of performance through the study of laminar airflow, weight reduction, and redistribution of weight to allow for a longer aero position. The Superleggera has 2 huge front vent inlets and 3 large back vent outlets for maximum airflow. Compared to its predecessor, the Rocket air, the overall weight has been reduced (50 grams less) and the center of gravity adjusted to create less fatigue at the neck area and make it easier for the rider to maintain an aero position. Most significantly, the addition of a texturized frontal area increases laminar airflow. The surface roughness causes the flow to transition from laminar to turbulent. The turbulent flow has more energy than the laminar flow and thus, the flow stays attached longer. When coupled with the new Louis Garneau Windscreen which is ventilated for added aero performance and positioned in a optimal aero position, the Superleggera helmet is proven through windtunnel studies to be the fastest TT helmet available on the market. The visor is key in these results, and through the ventilated visor eliminates overheating.

 

CARBON TRI HRS: This is our most accomplished triathlon shoe to date. The perfect balance between the triathlon specific needs and raw performance without sacrificing comfort. The reverse power belt is super fast in transition, without compromising support and it increases stiffness for maximum power transfer. The heel retention strap maintains the heel in place while power stroke, maximising power transfer. CFS 100% moldable upper, breathable laminated micro fiber leather complete upper that provides a custom fit for ultimate comfort and maximum power transfer and support. The molded toe box bumper and heel cup maintain the shape of the shoe during transition while providing ventilation and stiffness.

teamTBB's 2010 calendar comprises 250 races in 5 continents. Ironman is the team's main focus - it takes part in 4 out of 5 of the world's full Ironman, and 2 in 5 of half-Ironman events. In the last 30 months, it has garnered 24 outright wins. Among its top athletes are Tereza Macel (CZE), Rebekah Keat (AUS), Stephen Bayliss (GBR), and James Cunnama (RSA).

About teamTBB
teamTBB is a professional organisation for triathlon and bike related sports and nurtures a unique culture by providing hope and opportunity for young athletes. teamTBB is committed to building a better world for youth and has started various social projects around the world. www.teamtbb.com

 

LOUIS GARNEAU CUSTOM LAUNCHES FULLY SUBLIMATED BIB!

Powerband: Conventional gripper is replaced by a compressive Powerband that reduces lower leg pressure, provides muscle support, and does not restrict circulation.

Airgel Chamois: Perforated gel inserts allow for ventilation. Outer crabyon fabric accelerates wound healing and helps reduce saddle sores. Antibacterial for life.

Flatlock Seams: Low profile stitching reduces chafing common with traditional seams. Non-abrasive seams lie flat and offer a smooth transition between panels. Choose between 14 different colors of flatlock stitching.

Mp3 Pocket: Internal Mp3 pocket is both handy and secure for your media player.

Maximize your design and be fitted in the most technological bib in the custom market. Known as the "Elite Bib," this bibshort is part of the Road Elite Collection from Louis Garneau that can be completely customized with your team's logos and design. While most bibs on the market can only be customized on the side and rear panels, the Elite Bib allows for graphics to cover 100% of the bib's surface. Louis Garneau did not stop there, however. The bib also integrates some of the leading fabric and chamois technology known to the custom industry.

 

 

LOUIS GARNEAU ANNOUNCES A THREE YEAR HELMET SPONSORHIP WITH CHRISSIE WELLINGTON

Louis Garneau is proud to announce a three year helmet sponsorship with the Current 3X Successive Ironman Champion and Course Record Breaker, Chrissie Wellington. "We are honored to be working with one of the greatest female athletes of all-time," say Pierre Perron, International Marketing Director for Louis Garneau. "In collaboration with Chrissie, we will work to not only outfit her in the most performance-driven, technological helmets available, but we will also work with her to keep that reputation in the years to come."

Wellington wore the Louis Garneau Diamond Helmet during the 2009 Ironman World Championship in which she placed 1st during a 4:53:06 bike ride in 97 degree heat. The Diamond helmet developed and windtunnel tested for maximum ventilation and performance includes over 40 vents. Eight Venturi Vents integrated in the front of the helmet specifically allow for cooling and help to dry the inside padding for increased comfort. The ability to maximum ventilation and still meet safety standards is achieved through the Louis Garneau Patented Super MSB (monocoque structural base) and EXI (Exo-Insert) technology. Specifically, the monocoque polycarbonate base acts like an exo-skeleton providing one of the strongest ways to achieve structural strength. Instead of using conventional internal rib cages with add more weight and limit the number of vents, we used the conjunction of Super MSB and EXI technology. This consists of two polycarbonate bars placed inside the helmet at specific structural locations, and nine carbon bridge inserts provide the strength exactly where it is needed. The result: more vents less weight.

LOUIS GARNEAU USA PROUDLY LAUNCHES SNOWSHOE COLLECTION

Louis Garneau is proud to announce their launch of a snowshoe collection for the US Market for Winter 2010. Louis Garneau has been manufacturing and perfecting snowshoes in Canada for the past six years, this expertise has led to the introduction of snowshoes in the US for Winter 2010-2011. This comprehensive collection will meet the needs of all athletes including backcountry, day hiking, and trail walking designed for men, women, and youth. Each category will include polymer snowshoes as well as more traditional snowshoes with aluminum frames. "With our roots in cycling, we have sought ways and activities that not only allow an athlete to train 365 days a year, but a product line that helps our retailers maintain business year round. The introduction of a running line, two year ago, was the start of this philosophy, and we are confidant the snowshoe collection will have the same success." remarks Marketing Director, Pierre Perron.

The 2010 Snowshoe Collection is designed with user-friendly technology that will bring comfort and performance to your outings. The Ergoshape technology allows for excellent snow evacuation from the heel region in return improving maneuvering in dense terrain and offering an easy natural stride. Bent tails reduce dragging and improve backward motion. The Twin Clip and Ratchet Buckle System are intuitive and mitten-friendly. All harnesses have a 3D contoured shape for maximum foot enclosure and comfort, and crampons have multi-directional teeth for maximum grip.

 

 

LOUIS GARNEAU TO SPONSOR THE BAHATI FOUNDATION PRO CYCLING TEAM

Louis Garneau is proud to announce the sponsorship of the Bahati Foundation Pro Cycling Team. The Bahati Foundation, founded by Rahsaan Bahati, is a non-profit organization that inspires and empowers underprivileged youth to rise above their circumstances. Their stated goal is to work with our partners in helping today’s underprivileged youth overcome poverty. They provide the resources, support and inspiration to help young people succeed in life. Louis Garneau will provide the team with the most technological custom apparel and helmets on the market. "We are excited to work with a top-notch group of athletes that are driven by a social mission," says Marketing Director, Pierre Perron . The team roster includes such superstars as: Hilton Clarke, 2006 USPRO Criterium Champion; Jason Donald, 2nd prologue Amgen Tour of California, Nathan O'Neill, 8-time Australian National Time Trial Champion; Cesar Grajales, 1st Stage #6 Tour of Georgia , and several amazing upcoming young riders. "The Louis Garneau brand surpasses the competition and is committed to providing the best cycling gear for all levels of athletes. The Bahati Foundation Pro Cycling Team and Louis Garneau are a natural fit due to the same level of commitment to excellence, integrity and serving the community," remarks Rahsaan Bahati, Pro Cyclist and Founder. Bahati placed 1st in 2008 at the United States National Criterium Championships.

The partnership with Bahati Foundation Pro Cycling Team also includes a strong affiliation with Colorado Premier Training. Steve Owens, the Team Manager, is also Aerodynamics Specialist and Chief Executive Officer of Colorado Premier Training, a coaching and windtunnel testing facility located in Fort Collins, Colorado. "We’re excited to work with Louis Garneau because they are committed to making the most competitive products in the industry and have an already proven product line. The coming year we will be working together with respect to aerodynamics and other technological aspects to create improved technologies and advantages," mentions Owens.

The team will be riding some of best custom apparel and helmets available including:

Equipe Jersey: The fibers in this jersey positively impact muscular performance by reducing body temperature, promoting perspiration, evaporating moisture, lowering the respiratory rate, and reducing lactic acid concentration. Low profile stitching reduces chafing common with traditional seams. Non-abrasive seams lie flat and offer a smooth transition between panels. Internal mp3 pocket hidden inside rear pockets is both handy and secure for media player. Small internal flyout hole allows you to run your headphone wires inside the jersey.

Power Bibs: The compressive fit of Power Lycra optimizes muscle performance and increases blood circulation which results in less muscle fatigue. Conventional gripper is replaced by a compressive Powerband that reduces lower leg pressure and provides muscle support that does not restrict circulation. The Airgel Chamois has perforated gel inserts that allow for ventilation. Outer crabyon fabric accelerates wound healing and helps reduce saddle sores. This chamois is antibacterial for life.

Diamond Helmet: The Diamond represents our greatest achievement in helmets. At 285 grams and over 40 vents, we have designed a helmet to outperform the competition. Through patented technology, we have unleashed an absurd amount of ventilation while still meeting safety standards.

2010 TEAM ROSTER

Rahsaan Bahati

Ryan Baumann

Ian Burnett

Peter Carey

Hilton Clarke

Corey Collier

Jason Donald

Cesar Grajales

Alex Hagman

Evan Hyde

Bobby Lea

Phil Mann

Nathan O'Neill

Matt Rice

Lanell Rockmore



STAFF

Steve Owens (Team Manager)

Rick Crawford (Director Sportif)

Humberto Baca (Assistant Director Sportif)

Brad Eastham (Team Liaison)

Ryan Miller (Marketing Director)

LOUIS GARNEAU PROUDLY PARTICIPATES IN THE OLYMPIC TORCH RELAY

Louis Garneau, President of Louis Garneau Sports Inc., is proud to be among the 12,000 torchbearers for the Vancouver 2010 Olympic Winter Games.

25 years ago, Louis Garneau took part in the Los Angeles Olympic Games. It is about at that same period that he started his company, Louis Garneau Sports Inc., counting now 225 employees who proudly braved the rain, posters and trumpets in hand, to encourage the business man. “I am very happy sharing this with employees, making it a tribute to them, since they are supporting me for over 25 years”, said Louis Garneau, touched, just after he bore the olympic flame over 300 meters.

The selection of Louis Garneau as a torchbearer is a great token of gratitude for this olympic athlete, now business man, committed in sports for over 25 years.